The Movement L7 doesn’t need to hit cover to start hunting. Its built-in side-to-side “S” action creates continuous directional changes throughout the retrieve, imitating a fleeing baitfish and giving bass an unpredictable target that stands apart from traditional shallow-running crankbaits.
Burn it across shallow flats, work it along grass lines, or retrieve it around docks, wood, and rock, the L7 continues to hunt and wander on its own. This self-generating action makes it effective in open water as well as around cover, allowing anglers to trigger bites even when there is nothing for the bait to deflect against.
An engineered buoyancy system helps the L7 rise and rebound quickly after contacting an obstruction, reducing hang-ups while preserving its erratic movement. Running from 2 to 6 feet, it is an effective search bait for covering banks, shallow structure, grass edges, and other areas where bass are actively chasing baitfish.
Detailed forage-matching finishes, realistic baitfish features, and sharp black nickel treble hooks complete a crankbait built to generate bites through movement from the beginning of the retrieve to the end.
No cover required, just cast, retrieve, and let it hunt.
Key Features
- Built-in “S” hunting action creates continuous directional changes
- Generates erratic movement without requiring contact with cover
- Aggressive side-to-side action imitates a fleeing baitfish
- Engineered buoyancy helps the bait rise and rebound after contact
- Effective across shallow flats and around grass, docks, wood, and rock
- Runs from 2 to 6 feet for covering a wide range of shallow water
- Equipped with sharp black nickel treble hooks
Product Specs
| Model | Length | Weight | Running Depth | Hooks |
|---|---|---|---|---|
| Movement L7 | 3.15 in. (80mm) | 5/8 oz. | 2–6 ft. | #2 Black Nickel Trebles |
Movement L7
Descripción
The Movement L7 doesn’t need to hit cover to start hunting. Its built-in side-to-side “S” action creates continuous directional changes throughout the retrieve, imitating a fleeing baitfish and giving bass an unpredictable target that stands apart from traditional shallow-running crankbaits.
Burn it across shallow flats, work it along grass lines, or retrieve it around docks, wood, and rock, the L7 continues to hunt and wander on its own. This self-generating action makes it effective in open water as well as around cover, allowing anglers to trigger bites even when there is nothing for the bait to deflect against.
An engineered buoyancy system helps the L7 rise and rebound quickly after contacting an obstruction, reducing hang-ups while preserving its erratic movement. Running from 2 to 6 feet, it is an effective search bait for covering banks, shallow structure, grass edges, and other areas where bass are actively chasing baitfish.
Detailed forage-matching finishes, realistic baitfish features, and sharp black nickel treble hooks complete a crankbait built to generate bites through movement from the beginning of the retrieve to the end.
No cover required, just cast, retrieve, and let it hunt.
Key Features
- Built-in “S” hunting action creates continuous directional changes
- Generates erratic movement without requiring contact with cover
- Aggressive side-to-side action imitates a fleeing baitfish
- Engineered buoyancy helps the bait rise and rebound after contact
- Effective across shallow flats and around grass, docks, wood, and rock
- Runs from 2 to 6 feet for covering a wide range of shallow water
- Equipped with sharp black nickel treble hooks
Product Specs
| Model | Length | Weight | Running Depth | Hooks |
|---|---|---|---|---|
| Movement L7 | 3.15 in. (80mm) | 5/8 oz. | 2–6 ft. | #2 Black Nickel Trebles |













