Top Performing Soft plastics
From pond hopping to tournament weigh-ins, these top-selling soft plastics have earned their place. Field-tested, confidence-driven baits that flat-out get bit.
Top Performing Hard Baits
Purpose-driven freshwater hard baits engineered for specific depths, speeds, and conditions. From shallow ponds to pressured tournament lakes, they get to work quickly.
Top Performing Jigs
Engineered head designs, premium skirts, and dependable hooks come together in jigs built to fish clean and hook up when it counts.
Top Performing Crappie Baits
Dialed-in crappie baits built for precision and consistency. Whether you’re shooting docks, hovering brush, or chasing schools, these are trusted tools for filling the livewell.
Top Performing Salty 6
Not just popular these Salty 6 baits deliver the action and durability coastal anglers rely on trip after trip
Gear and Storage essentials
Proven gear and storage solutions anglers rely on for durability organization and easy access when it matters most
