6th Sense Fishing was born from passion, innovation, and a deep-rooted love for the sport. In 2005, Founder & President Casey Sobczak made history by winning the first ESPN Collegiate National Championship for Stephen F. Austin State University. That victory led him to film Bass Tech on ESPN2, where professional angler Scott Rook introduced him to airbrushing crankbaits. With a brand-new airbrush setup in his college dorm room, Casey began revitalizing old lures with bold, custom color schemes—sparking a movement in the fishing world.

What started as a niche service quickly grew into something much bigger. As demand surged for uniquely crafted baits and high-performance tackle, 6th Sense evolved into a premier fishing brand, recognized for innovation, quality, and a relentless drive to push the industry forward.

At 6th Sense Fishing, our mission is simple: deliver top-tier products, unmatched craftsmanship, and cutting-edge designs that give anglers an edge on the water. We are a family-run business, built on dedication to our customers, and committed to growing 6th Sense into a brand that stands for performance, style, and the pursuit of excellence.