Show big bass an action they haven’t seen before with the Pump. This unique hard bait combines the drawing power of a large-bodied crankbait with the rod-driven movement of a jerkbait, creating a presentation that fishes differently from either category alone.

Long sweeps of the rod send The Pump surging forward like fleeing forage. As the bait slows, it transitions into a natural shimmy that resembles a large baitfish losing momentum, giving following bass an ideal opportunity to commit.

Its oversized forage profile excels around offshore structure, suspended fish, deep grass lines, bait schools, and other areas where quality bass are feeding on larger prey. The slow-floating design keeps the bait near the depth where fish are holding during pauses, allowing anglers to vary cadence without the lure quickly rising out of productive water.

Choose the Shallow model to target depths from 6 to 8 feet or the Deep Diving model to reach fish from 12 to 14 feet. Both versions deliver the same pump-and-pause action and feature swiveling hook hangers that help prevent hooked fish from gaining leverage during the fight.

Finished with realistic detailing, premium color patterns, and sharp #2 treble hooks, The Pump is built for anglers who want to present trophy bass with something different.

Sweep it. Pause it. Watch big bass commit.