PROVOKE THE BITE.

The Provoke Jerkbait Series was built to do one thing—trigger violent strikes, especially when fish are locked onto forward-facing sonar. Designed with input from top professionals, this bait brings next-level action and reaction response.

Available in multiple sizes, weights, and diving depths, the Provoke lineup gives you full control over your presentation. And with endless color options, you’ll never come up short when it counts.

At the core is the innovative tapered tail design, delivering unmatched darting and turning motion with every twitch. Pair that with a tuned weight transfer system, razor-sharp hooks, premium paint schemes, and hyper-realistic 3D detailing—and you've got a jerkbait that doesn’t just get noticed. It gets crushed.

They don’t just bite it. They react to it. Provoke the Bite.

AVALIABLE IN:
97mm
106mm

KEY FEATURES

Erratic Darting Action – Tapered tail design delivers sharp, side-to-side movement that triggers reaction strikes.

Forward-Facing Sonar Friendly – Built to excel when targeting fish locked on live sonar.

Long Cast Ready – Internal weight transfer system ensures smooth, accurate casts, even in wind.

Versatile Model Lineup – Available in multiple sizes, weights, and depths to fit any fishing scenario.

SPECIFICATIONS
  • 97X / 97SI (Silent) – Dives 3–5 ft | Length 97mm | Weight 1/2 oz | #8 hooks
  • 97DD / 97DD Silent – Dives 4–8 ft | Length 97mm | Weight 1/2 oz | #8 hooks
  • 106X / 106SI (Silent) – Dives 3–6 ft | Length 106mm | Weight 1/2 oz | #6 hooks
  • 106SK (Slow Sink) – Same build as 106X with a slow-sink twist
  • 106DD / 106DD Silent – Dives 4–7 ft | Length 106mm | Weight 5/8 oz | #6 hooks
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Provoke Series - 4K Shad
$13.99
97X 97SI (Silent) 97DD 97DDSI (Silent) 106X 106SK (Slow Sink) 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - Ghost Threadfin Shad
$13.99
106X 106SK (Slow Sink) 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - Ghost Bone Minnow
$13.99
97X 97SI (Silent) 97DD 97DDSI (Silent) 106X 106SK (Slow Sink) 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - Shad Scales
$14.99
106X 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - Shad Pro
$14.99
106X 106SK (Slow Sink)
Provoke Series - Pro Blue Scales
$14.99
97X 97X (Silent) 97DD 97DDSI (Silent) 106X 106SK (Slow Sink) 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - Table Rock Pro
$14.99
106X 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - Shad Dawn
$14.99
97X 97DD 106X 106SK (Slow Sink) 106SI (Silent) 106DDSI (Silent)
Provoke Series - French Bone Pearl
$13.99
97X 97SI (Silent) 97DD 97DDSI (Silent 106X 106SK (Slow Sink) 106DD
Provoke Series - Matte Natural
$13.99
97X 97SI (Silent) 97DD 97DDSI (Silent) 106X 106SI (Silent) 106DDSI (Silent)
Provoke Series - Milliken's Matte Minnow
$13.99
97SI (Silent) 97DDSI (Silent) 106SI (Silent) 106DDSI (Silent)
Provoke Series - Matte Ghostified
$13.99
97SI (Silent) 97DDSI (Silent) 106SI (Silent) 106DDSI (Silent)
Provoke Series - Milliken's Ghost
$13.99
97SI (Silent) 97DDSI (Silent) 106SI (Silent) 106DDSI (Silent)
Provoke Series - Wabi-Sabi
$13.99
97X 97SI (Silent) 97DD 97DDSI (Silent) 106X 106SK (Slow Sink) 106DD
Provoke Series - Ghost Gizzard
$13.99
P97SI (Silent) 97DDSI (Silent) 106SI (Silent) 106DDSI (Silent)
Provoke Series - Milliken's Clown
$13.99
97X 97SI (Silent) 97DD 97DDSI (Silent) 106X 106SI (Silent) 106DDSI (Silent)
Provoke Series - Milliken's Flasher
$13.99
97SI (Silent) 97DDSI (Silent) 106SI (Silent) 106DDSI (Silent)
Provoke Series - Morning Dawn Flash
$13.99
106X 106SI (Silent) 106DDSI (Silent)
Provoke Series - Vendetta
$13.99
106X 106SK (Slow Sink)
Provoke Series - Live Gizzard Flash
$13.99
97X 97SI (Silent) 97DD 97DDSI (Silent) 106X 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - Live Threadfin Flash
$13.99
97DD 97DDSI (Silent) 106SI (Silent) 106DD 106DDSI (Silent)
Provoke Series - 4K Bluegill
$13.99
106X 106SK (Slow Sink) 106DD
ESP Rod Series
$174.99
6'10" Medium - Fast (Casting) 6'11" Medium Heavy - Fast (Casting) 7'2" Medium Heavy - Moderate Fast (Casting) 7'3" Heavy - Moderate Fast (Casting) 7'5" Medium Heavy - Fast (Casting) 7'7" Heavy - Fast (Casting) 7'9" Medium - Moderate (Casting) 6'11" Medium - Moderate (Spinning) 7'3" Medium Light - Moderate (Spinning)