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The Movement L7 is a shallow-running squarebill that creates its own hunting action without relying on cover contact. Its aggressive side-to-side "S" movement imitates a fleeing baitfish, producing constant directional changes throughout the retrieve and giving bass an erratic target that stands out from traditional crankbait presentations.

Whether burned across shallow flats, worked along grass lines, or retrieved around docks, wood, and rock, the L7 continuously hunts and wanders through the water column. This self-generating action creates reaction opportunities in both open water and around cover, making it an effective search bait when active fish are feeding on baitfish.

An engineered buoyancy system helps the bait rebound quickly after contacting cover, reducing hang-ups while maintaining its unpredictable movement. Combined with sharp black nickel hooks, detailed forage-matching finishes, and realistic baitfish detailing, the Movement L7 is built for anglers who want a crankbait that generates strikes through action alone.

Key Features
  • Built-in "S" hunting action creates erratic movement throughout the retrieve
  • Generates reaction bites without requiring contact with cover
  • Engineered buoyancy helps the bait rebound away from wood, rock, grass, and docks
  • Effective for covering shallow flats, grass lines, and shallow structure
  • Aggressive side-to-side movement closely imitates fleeing baitfish
Product Specs

3.15" (80mm) | 5/8oz. | 2–6ft. | #2 Hooks

Movement L7

Regular price $9.99
Color: 4K Bluegill
Description

The Movement L7 is a shallow-running squarebill that creates its own hunting action without relying on cover contact. Its aggressive side-to-side "S" movement imitates a fleeing baitfish, producing constant directional changes throughout the retrieve and giving bass an erratic target that stands out from traditional crankbait presentations.

Whether burned across shallow flats, worked along grass lines, or retrieved around docks, wood, and rock, the L7 continuously hunts and wanders through the water column. This self-generating action creates reaction opportunities in both open water and around cover, making it an effective search bait when active fish are feeding on baitfish.

An engineered buoyancy system helps the bait rebound quickly after contacting cover, reducing hang-ups while maintaining its unpredictable movement. Combined with sharp black nickel hooks, detailed forage-matching finishes, and realistic baitfish detailing, the Movement L7 is built for anglers who want a crankbait that generates strikes through action alone.

Key Features
  • Built-in "S" hunting action creates erratic movement throughout the retrieve
  • Generates reaction bites without requiring contact with cover
  • Engineered buoyancy helps the bait rebound away from wood, rock, grass, and docks
  • Effective for covering shallow flats, grass lines, and shallow structure
  • Aggressive side-to-side movement closely imitates fleeing baitfish
Product Specs

3.15" (80mm) | 5/8oz. | 2–6ft. | #2 Hooks